Portfolio
These projects reflect different aspects of my digital and academic background, from developing interactive narratives and presenting information visually to applying digital marketing and e-commerce concepts to real-world businesses.
More projects will be added as I continue developing my skills in digital marketing, e-commerce, analytics, and other areas of digital technology.
Marketing & E-commerce Projects
ROFFA — Marketing Funnel & KPI Audit
An independent marketing funnel and KPI audit of ROFFA, a Rotterdam-based clothing brand. I analysed their digital customer journey across awareness, consideration, conversion and retention, and identified potential areas for improvement with suggested KPIs.
Academic Projects
Digital Narrative
An interactive digital project exploring storytelling through digital media. This project allowed me to explore how narrative, technology, and user interaction can work together to communicate ideas and create engaging digital experiences.
Exergaming Timeline
An interactive timeline exploring the development of exergaming and the relationship between video games, technology, and physical activity.
Pecha Kucha Presentation
A fast-paced visual presentation designed around the Pecha Kucha format, combining concise communication, visual storytelling, and structured presentation of ideas.
More projects will be added as I continue developing my skills in digital marketing, e-commerce, analytics, and other areas of digital technology.
