About

Analytical by nature. Creative by approach.

A background in technology, digital cultures and commercial operations, with a growing focus on digital marketing and e-commerce.

Combining analytical thinking, creative skills and practical business experience to make digital experiences work better.

Erasmus bridge with man standing in front
01

Technology & research

My academic background in Digital Cultures and Digital Humanities and IT has given me a foundation in technology, research, information and how people interact with digital experiences.

02

Commercial experience

My professional experience in retail has developed my understanding of customer behaviour, training, operations, communication and adapting to changing processes in a fast-paced international environment.

03

Where I’m heading

I’m building further skills in digital marketing, e-commerce and analytics, with a particular interest in where technology, data, content and people intersect.