About
Analytical by nature. Creative by approach.
A background in technology, digital cultures and commercial operations, with a growing focus on digital marketing and e-commerce.
Combining analytical thinking, creative skills and practical business experience to make digital experiences work better.

Technology & research
My academic background in Digital Cultures and Digital Humanities and IT has given me a foundation in technology, research, information and how people interact with digital experiences.
Commercial experience
My professional experience in retail has developed my understanding of customer behaviour, training, operations, communication and adapting to changing processes in a fast-paced international environment.
Where I’m heading
I’m building further skills in digital marketing, e-commerce and analytics, with a particular interest in where technology, data, content and people intersect.
WHAT I’M WORKING TOWARDS
Exploring digital marketing, e-commerce and content through research, practical projects and continuous learning.
